Branding with Personality: A Headshot Session with Jennifer Illsley-Hall of Deliberate Decisions

There’s something truly inspiring about working with business owners who love what they do – and Jennifer Illsley-Hall is no exception. She’s the vibrant and passionate force behind Deliberate Decisions, a professional home organizing service that helps people find clarity, space, and peace in their homes.

One of Jennifer’s specialties in working with individuals and families who are downsizing – whether that means moving into a smaller space, clearing out a lifetime of memories, or simply letting go of what no longer serves them. What really stood out to me during our session was how dedicated she is to her clients. She approaches each project with empathy, thoughtfulness, and genuine enthusiasm, which made capturing her essence on camera such a fun and fulfilling experience.

From the moment Jennifer arrived, I knew we were going to have a blast. Her warmth and charisma made it easy to bring out the natural, authentic expressions that reflect who she is both personally and professionally. She wanted a collection of fresh, on-brand images for her website and social media—photos that showcase not just her professionalism, but her personality. So we played with a range of poses, lighting, and even a few playful moments that will give her audience a sense of the real Jennifer behind Deliberate Decisions.

The result? A set of vibrant, welcoming, and dynamic images that perfectly reflect her brand. Whether she’s helping someone sort through decades of belongings or guiding them toward a simpler lifestyle, Jennifer brings a calming presence and a spark of energy to everything she does. I think her new headshots do just the same.

If you’re thinking about updating your branding photos, take a page from Jennifer’s book: come as you are, bring your passion, and don’t be afraid to have a little fun in front of the camera. I’ll take care of the rest!

Eran Sudds is a Tsawwassen photographer who specializes in fun & natural sessions for you and your entire family. She is available for maternity, newborn, family portraits and headshots at locations in South Delta, or anywhere in the Lower Mainland. Contact her to book your session!