When you’re a small business owner or an entrepreneur, so much of our new leads and business come from our online presence. Making sure that you have a website and social media profiles that really highlight your brand, including your skills, services and personality is crucial to being at the top of your game and the top of your industry. If you invest in yourself, your business, and your online presence, it shows and your potential customers will want to invest in you too.

So, how does photography tie in? A great personal branding photo session can provide you with a wide array of awesome images that can be used on your website and social media profiles – images that can showcase exactly who you are and what makes you special and unique in your industry. As an entrepreneur, you ARE your brand, and like it or not, first impressions matter. A potential client that has never met you before is likely going to search for you or your business on Google, and what they find is going to influence whether or not they decide to hire you.

When potential customers are able to get to know you through the images on your website and social media, they can get a sense for who you are. You are far more likely to attract clients that you “click” with, and they’ve already started to build a trusting relationship with you because they feel like they’ve gotten to know you a little bit.

If you’re interested in a personal branding session for your new or existing business, I’d love to chat with you! I offer studio or on location sessions that can be catered to your needs and ideas. View the details about my Personal Branding Experience and Let’s talk!

Eran Sudds is a Vancouver photographer who specializes in fun and natural photography sessions that capture the real you. She is also available for maternity, newborn and family portrait sessions, anywhere in the Lower Mainland.